Users will soon have a updated setting that permits them to reduce the quantity of AI-created media appearing in their streams. This move comes as the company announced that it now features over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a full-scale launch. This development comes amid a surge in AI-generated material, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this material is considered “AI slop”, a label for inferior, factory-style content that is often nonsensical or surreal.
“We know from our community that numerous viewers like content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the ability to increase or decrease of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service announced that there are presently 1.3bn videos on its app labeled as AI-generated. Collectively, over 100 million videos are submitted to the app each day, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI-generated videos they view by accessing the content preference option in the platform and choosing “AI-generated content”. Further subjects that can already be modified under the setting include news, style, beauty, and movement.
AI Disclosure Rules
Its policies require users to label convincing AI-generated content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the app will from now on attach an AI-generated label to content produced via its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This step is designed to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m educational fund for professionals and institutions to produce informative material about using AI responsibly. This program will assist non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, amid debate over proposals to make redundant hundreds of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by people. The company stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its automated systems.
It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
